HOW DO LUXURY PERFUME BRANDS MAINTAIN THEIR EXCLUSIVITY AND APPEAL TO HIGH-END CONSUMERS IN A COMPETITIVE MARKET?

    In the world of fragrance, luxury perfume brands stand as symbols of elegance, sophistication, and timeless allure. These brands are not merely selling a scent—they're offering an experience, a lifestyle, and a sense of identity. In an increasingly saturated market filled with designer fragrances and celebrity-endorsed perfume